Online shopping is exploding in Nigeria—and buyers have more choices than ever. From Jumia online shopping Nigeria to the ever-growing Facebook Marketplace, today’s buyers are smarter, more informed, and more cautious.
Whether you’re a vendor hoping to push the top 10 most profitable products to sell on Facebook or just starting out with buy online shopping apps, understanding what your customers want is the first step toward better sales and loyalty.
In this post, we’ll explore 10 things buyers consistently look for in a marketplace, especially in the Nigerian online space. These insights will help you position your products, boost trust, and increase conversions.
Online shoppers are no longer just looking for “cheap”—they’re looking for value. With more people buying online clothes, kitchenware, and electronics, the demand for a safe, fast, and reliable shopping experience is at an all-time high. A buyer’s journey starts from curiosity and ends in trust. If your shop ticks these 10 boxes, you’ll attract more traffic, make more sales, and retain loyal customers—whether on Facebook Marketplace or your own digital storefront.
10 Things Buyers Look for in a Marketplace
1. Trust and Transparency
People want to know who they’re buying from. Avoid stock photos and overly polished images. Be real. Verified accounts, real reviews, and human connection build trust. Sellers of the best selling products on Facebook ads often thrive because buyers can relate to them.
2. Fast and Reliable Delivery
Buyers don’t want to wait forever. Offer clear delivery timelines. If you’re in Lagos or Abuja, emphasize same-day or next-day delivery to compete with fast sellers on Jumia online shopping Nigeria or Facebook.
3. Affordable Pricing + Value
It’s not about being the cheapest—it’s about being worth it. Selling products like phone accessories, fashion, or even baby gear? Make sure you’re balancing price with quality. It’s what makes the top selling items on Facebook Marketplace irresistible.
4. Clear Product Photos and Videos
Shoppers want to see what they’re paying for. Especially for items like clothes, shoes, and hair, good lighting and multiple angles can make or break your sales. Think of it like this: Would you buy what you see?
5. Availability of In-Demand Products
From the top 10 most profitable products to sell on Facebook to “20 things we see in a market,” buyers love trending items. Focus on fast-moving inventory like wigs, fashion accessories, electronics, or home décor—items that people search for again and again.
6. Smooth Payment Experience
Frustrated buyers will abandon cart fast. Whether you’re using Paystack, direct bank transfers, or Jumia’s in-app checkout, make it smooth and flexible. Bonus points if your customers can pay on delivery!
7. Good Return Policy
Mistakes happen. And buyers are more likely to take a chance on you if they know they’re protected. Platforms that offer return windows or flexible refunds build long-term trust.
8. Quick and Clear Communication
If a buyer messages you and you reply hours later, you’ve lost a sale. Instant messaging, timely replies, and answering questions clearly help you compete with the fastest selling items on Facebook Marketplace Reddit.
9. Mobile Shopping Experience
Most Nigerians use phones to shop. If your Facebook page, WhatsApp Business catalog, or website isn’t mobile-friendly, you’re missing out. Invest in visuals and buttons that are easy to click.
10. Social Proof and Referrals
Reviews, customer photos, and word-of-mouth sell more than ads. People trust people. Encourage happy buyers to drop reviews or share your product. It builds credibility and can help your store trend on Facebook Marketplace Reddit and other platforms.
What to Sell That Buyers Are Already Looking For
If you’re unsure what to sell, consider these 10 marketable items that consistently perform well:
- Second-hand phones
- Fashion (shoes, clothes, handbags)
- Home decor
- Baby items
- Small kitchen appliances
- Fitness gear
- Hair extensions & wigs
- Phone accessories
- LED lighting
- Used furniture
These reflect the real “things found in a market” that buyers are eager to get their hands on.
Whether you’re selling on Jumia, 9th Marketplace, or Facebook, meeting these 10 buyer expectations is key. Customers want to feel safe, valued, and heard. Focus on building a brand that delivers on these principles, and you won’t just make sales—you’ll make fans.
Ready to start selling smarter? Join 9th Marketplace today and list your best products where thousands of Nigerians are already shopping daily.
👉 [Sign Up Now] to start earning from the products you already have.
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